1. STORIES HAVE POWER
Outside the air we breathe and the blood in our bodies, the one thing that connects us modern humans today with the shamans and emperors and serfs and alien astronauts of our past is a heritage — a lineage — of stories. Stories move the world at the same time they explain our place in it. They help us understand ourselves and those near to us. Never treat a story as a shallow, wan little thing. A good story is as powerful as the bullet fired from an assassin’s gun.
2. EFFECT ABOVE ENTERTAINMENT
We love to be entertained. Bread and circuses! Clowns and monkeys! Decapitations and ice cream! A good story entertains but a great story knows that it has in its arsenal the ability to do so much more. The best stories make us feel something. They fuck with our emotions. They make us give a flying fuck about characters and places and concepts that don’t exist and won’t ever exist. The way a story stabs us with sadness, harangues us with happiness, runs us through the gauntlet of rage and jealousy and denial and underoo-shellacking lust and fear (together, lust and fear may stir a “scaredy-boner”) is parallel to none. Anybody can entertain. A juggler entertains. A storyteller makes us feel something. Makes us give a shit when we have no good reason to do so. Fun is not the last stop on the story train. The storyteller is master manipulator. The storyteller is cackling puppetmaster.